Ad-beer-tising pt. 2

My post on Miller's "Triple Hopped" ad campaign set the comment boards on fire, so I thought I'd follow up with a discussion of the other macro-brewery's new slogan, Anheuser-Busch's "The Difference is Drinkability."

As the plaid-shirted douche tells us, we should drink Bud Light because of its "drinkability."

Now, to some, calling a beer merely drinkable would be considered a thinly-veiled putdown, but one of the main selling points of "lite" beer has always been that you can drink it all night and still have room for wings and not pass out.

Bud light is low calorie, low alcohol, and low taste, so it's perfect for high-volume quaffing at parties and tailgates. Bring a cooler of Guinness to your next outdoor get-together, and everyone will need a nap after a few.

I'm not one of these beer snobs who says they never drink light beer. It has its place and it's usually cheap and plentiful. Plus, on a really hot day, you're not in the mood to contemplate how the hops play off the dark malts in a nut brown ale, you just want something cold and relaxing.

And so, it is drinkable, and even the best option in some cases. But it's more about what they leave out than what they put in.